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Let's say you sell "blue widgets" to the US market and had the opportunity to register "widgetsblue.com", is this a good buy in terms of potential SE ranking for your optimised term "blue widgets" do you think? It's obviously not as pretty as "bluewidgets.com" but assume that's not an option.
I do have an option: I could get "widget.net", which is 5 times the cost of "widgetsblue.co.uk". Is that a better deal as it combines easier brandability with a sibgular version of the prime keyword. That said, I suspect users search for the plural "widgets" more frequently.
[edited by: Simsi at 8:46 am (utc) on Aug. 4, 2007]
widgetsblue is really no better than bluewidgets.
Conceivably, blue-widgets is marginally better than either, though a few might disagree.
It really doesn't matter much at all - much more important is a name that your visitors will see, understand, remember and want to visit - without sniggering. That's money in your pocket.
Believe me I hate that principle, but I've seen it happen over and over so I'm adopting the "if you can't beat them, join them" approach. It beats going black-hat on a brand name anyway.
Am I correct on this?
How much does such blue-widgets domain "worth", as it relates to ranking in SEs?
Once the example.com site reaches PR4, lots of links, would it worth it to 301 redirect the example.com domain to a blue-widgets domain?
If not, at what point it would not worth doing it? PR3 little inbound links; PR0, no links, ...?