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The .uk domain name register has passed the six million mark. The domain name taking us to the landmark six million figure was klassikbuilders.co.uk, registered by Tony Hunt, a tradesman from Merseyside.
From Nominet's news pages [nominet.org.uk]
What's more interesting than the obvious point of the article is, to my mind, the section about UK Internet users being six times more likely to choose a .co.uk domain over a .com, when trawling through search engine results. It goes some way to supporting what I've always preached, which is that for a UK based, UK specific business, .co.uk is the way to go.
A recent survey of 2,324 Internet users, carried out by YouGov demonstrated that users were six times more likely to choose a .uk rather than .com address when looking for information via an Internet search engine
As a generalisation - even for information-specific searches, I simply don't believe it, as I'm sure many searchers don't even consider the suffix when they read the serps.
But if it was 'searches about Britain' or something equally specific (just the kind of thing YouGov would ask!), I guess it's fair enough.
Interestingly, I can find many domain-sellers quoting this survey - but not one-single non-domain seller or news site, even using uk-only search. No, I didn't look at every single result, but I looked at a fair few ;)
Slightly more worrying, I can find no reference to it on the YouGov site, and I couldn't find one domain-seller quoting this favourable result that included a link to the results source.
All information gratefully received ... my eyes ain't what they were ...
[edited by: Quadrille at 8:15 am (utc) on July 7, 2007]
YouGov demonstrated that users were six times more likely to choose a .uk rather than .com address
Agree this seems far to high. If anyone noticed the .uk ending I could accept there may be a slight bias for it.
Of course if yougov.com believe it they will be changing names shortly to yougov.co.uk
If so there were several questions/findings.
70% would visit a .co.uk rather than a .com for big companies like Amazon or Ebay in the first instance
60% felt they would find the .uk more relevant
33% believed having a local .uk site was essential
It gets sillier ... many people don't even know that these US companies have a UK site!
Strange that such an important survey has disappeared from the web without trace.
I reckon it's pure fiction written up in some domain-sellers marketing department.
They've obviously never heard of the world wide web!