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Porn.com Sells for $9 Million

     
5:23 pm on May 16, 2007 (gmt 0)

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Deal was finalized this week:
[domainnews.com...]

Brokered by Moniker.com, terms of the transaction were not fully disclosed, but it is believed to be one of the most significant adult domain transactions in history.

Plans for the new PORN.COM were not immediately revealed, and the new owner considers its development to be a “longer-term project”.

“We will take our time with PORN.COM”, says a representative of MXN Ltd. It does not need to transform overnight. In the meantime, we will keep it parked with PremiumTraffic.com, a leading domain name monetization company”.

5:56 pm on May 16, 2007 (gmt 0)

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Easily worth every penny.
6:11 pm on May 16, 2007 (gmt 0)

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Easily worth every penny.

Maybe, maybe not- time will tell. I heard form another source that sex.com gets a lot more type-in traffic than porn.com.
6:37 pm on May 16, 2007 (gmt 0)

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Easily worth every penny.

Ya I am also not sure about this.

Traffic Rank for porn.com: 342,905

Traffic Rank for sex.com: 1,253

Over the last three months it has been down 40% as far as viewers go...(src Alexa) only 27% of it's visitors are from the UK, the USA or Canada

It takes a long time to bring in 9 million dollars and attribute it to people just typing porn.com without a search or link click of any kind.

I only hope we see more sales of this kind flop so that some sanity can return to domaineering. Prices are getting stupid and a lot of the time they haven't even built up the domain keyword results... they have just parked it with ads... hurting the ranking not helping it.

I equate this to buying a house and putting up billboard ads all over the yard rather then developing the property... it hurts not helps.

[edited by: Demaestro at 6:38 pm (utc) on May 16, 2007]

6:51 pm on May 16, 2007 (gmt 0)

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Porn.com can easily make that money back in under 10 years.

Alexa is incredibly innacurate. Porno.com is shown on Alexa as ranked at 27,071 and I can guarantee you that porn.com gets more typein traffic.

7:52 pm on May 16, 2007 (gmt 0)

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Makes me want to buy ;)
8:23 pm on May 16, 2007 (gmt 0)

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Why pay so much for porn when you can view it for free on the internet?

Oh . . . you mean the domain? . . Sorry . .

8:42 pm on May 16, 2007 (gmt 0)

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Porn.com can easily make that money back in under 10 years.

Second that. I might even go as far as 7 years. All depends on the plans.

9:03 pm on May 16, 2007 (gmt 0)

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Given how the browsers and search engines are clamoring to hijack direct-navigation traffic and redirect it to their own sponsored listings, 7-10 years to get in the black is no small gamble.
9:14 pm on May 16, 2007 (gmt 0)

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People who play the domain game have already factored in the "big change" hypothesis. There's a lot of investment and therefore vested interest in not changing things, so I would not sweat the "domains will stop working" issue.

Then again, what happens if the electric power grid goes down? No power, no internet?

Besides, if making money was easy and risk free we'd all be rich. I just wanna know which one of you is holdin' my easy money? ;-P

9:31 pm on May 16, 2007 (gmt 0)

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The question is whether or not that "vested interest" is in the best interest of anyone on the S&P 500. A lot can change in 10 years.
9:37 pm on May 16, 2007 (gmt 0)

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My perception is that sex on the web has been in financial decline for about 5 years. When was the last time anyone mentioned "Danni" or that other babe who made the talk show rounds as the "webs most downloaded girl?"

Heck, I almost never get sex-oriented email spam anymore.

Wonder if the millions will ever change hands?

9:54 pm on May 16, 2007 (gmt 0)

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By the way, the timing is kind of ironic- shortly after Jerry Falwell dies, porn.com gets sold for $9 mil.
10:34 pm on May 16, 2007 (gmt 0)

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>> Plans for the new PORN.COM were not immediately revealed

OK fellow WebmasterWorld brain surgeons, anyone care to guess as to what it will have ;)?

By the way: I would NEVER buy a domain that didn't make the cash in 2-3 years. 7 or 10 years that you guys mentioned is way too long in this game. "You never know" comes to mind and $9 mil is a lot of cash to wait 10 years for it. Invested, at a reasonable 10% can make you more in interest alone.

11:00 pm on May 16, 2007 (gmt 0)

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anyone care to guess as to what it will have

Some suggestions:
1) Dating site with naked pictures of members (like anyone uses their real pictures on dating sites anyway)
2) X-rated video posting (like Youtube)
3) auctions of porn memorabilia (like e-bay)
4) auctions of "dates" with porn stars
12:09 am on May 17, 2007 (gmt 0)

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i heard this was bought only a few months ago for $500k. Talk about a good flip!
1:41 am on May 17, 2007 (gmt 0)

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>>sex on the web has been in financial decline for about 5 years

Perhaps, but some things never go out of style. :)

2:59 am on May 17, 2007 (gmt 0)

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The guys who bought it are one of the leading adult affiliate companies, paying out over 1 Million a mth to affiliates.
They plan to leverage this domain traffic "by offering a multiplicity of premium products and services."
3:03 am on May 17, 2007 (gmt 0)

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Purchase Of Record Name
6:13 am on May 17, 2007 (gmt 0)

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Porno.com means more in many latin languages than porn.com. So, no wonder why porno.com shows better Alexa ranking than porn.com.
6:23 am on May 17, 2007 (gmt 0)

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Figure something like mature versions of Friend Finder sites have up to 25 million members. Gross revenue per member might be $6 - $10 for memberships. That's $150M to $250M gross plus whatever other merchandise, services & subscriptions they can sell. 9M for this domain for a super affiliate or a company that can use it to leverage other web properties will make a mint on it.

Wasn't plentyoffish.com doing something like a million a month?

7:34 am on May 19, 2007 (gmt 0)

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This tops the sale of business.com, $7.5m. Vodka.com was $3m. Does anyone know if business.com is successful or made more than it cost?

Anyone remember the sale of WallStreet.com for just over $1m? Those were some of the early dn sales that turned ppl into domainers and birthed a cottage industry.

Speaking of turn-around profit, after the ws sale, its new owner said:

"We plan on making a return on this investment in six months," said Patrick Carter, a manager at Simpson Bay Limited, the corporate owner of the casino.

p/g

5:44 am on May 20, 2007 (gmt 0)

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It is all about the long-term view!

If I buy waterfront real estate today I will probably make a loss in the next 12 months.....but, in the next 12 years it will probably be the best investment available with hindsight!

My view is buy real estate over domain names.....having said that...porn.com seems very reasonally priced to me!

$9 million today on surface value is likely to be $20 million is 10 years....not the best investment a person could make......but, not the worst either!

If it is funded with real hard cash it will do just fine :)

11:15 pm on May 23, 2007 (gmt 0)

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porno.com is an active site with real traffic. porn.com is not.
3:39 am on May 24, 2007 (gmt 0)

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My view is buy real estate over domain names.....having said that...porn.com seems very reasonally priced to me!

Domain names are real estate. Even better they are digital products, easily transferable and many have a low cost of entry. I have sold domains for 6000 % profit and more, not so sure I could do that with bricks and morter.

1:04 am on May 25, 2007 (gmt 0)

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porn.com appears to be banned by G