Forum Moderators: buckworks & webwork

Message Too Old, No Replies

Buying up

do you get into auctions for old but once popular domains?

         

Miamacs

3:06 pm on Feb 3, 2007 (gmt 0)

10+ Year Member



Okay, here's the thing.

There's a website I've seen more than once when doing some markeitng research for another. It was NEVER updated, so I just ignored it, despite the fact that it was placed quite well in Google.

Now after a couple of months, the site's gone.
There's a N.Sol. page defaulting with some ads, renewal button, and the backorder option...

... I guess you've seen it before.

The domain doesn't have much type-in power, but it sounds pretty good. I'm not sure if it had any commercial power either. But it's sort of famous within its own breed. Can't believe no one took the fifteen dollars and minutes to extend it.

I've never competed in backorder auctions before.

What can I expect, do I even want this? It's not like it's necessary, perhaps some extra attention but nothing serious.

Are you entering such fights ( outdated old timer domains with a previously popular, definite brand the visitors would expect ), and if so, just where is that thin red line before you need to stop bidding for... a domain that's only popular within a small niche?

stu2

6:56 pm on Feb 3, 2007 (gmt 0)

10+ Year Member



Only you can answer most of those questions. If you have any desire for this name, then you should place an order for it at SnapNames. The initial bid is $60, but you don't pay until you win the domain. If you are the only bidder when SN acquires the domain then you win the auction outright, immediately. If there is more than 1 bider for the domain, then there will be a short 3 day auction. You should pay particular attention to the last 5 minutes of the auction, because that's when the auction activity heats up. When there is a bid in the last 5 minutes, the auction gets extended by 5 minutes. Good luck.

Miamacs

8:41 pm on Feb 3, 2007 (gmt 0)

10+ Year Member



Thanks for the info, I knew about SnapNames but didn't know how the auctions went, so...

...thanks.

This $60 starting bid is something that their policies forget to mention although once I sign up it'll probably be all over the place. $60 is not much though, but definately more than $15. The only problem is that there's no guarantee that N.S. would release or delete the domain once no one claims it. Not to mention that what if someone does...

I'd have wanted it to have a different registrar if possible but that's a far too big of a gamble I guess.

Okay, thanks, I think I'll drop a backorder for it at SnapNames.

caran1

10:20 am on Feb 4, 2007 (gmt 0)

10+ Year Member



You can also try Pool

topr8

12:13 pm on Feb 4, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



>>$60 is not much though, but definately more than $15.

if the domain in question has any kind of backlinks i wouldn't hold my breath about getting it for anything like the 60 dollar starting price.

stu2

12:20 pm on Feb 4, 2007 (gmt 0)

10+ Year Member



SnapNames are NetSol's preferred auction partner. You can be about 99% certain that SnapNames will be auctioning the domain off around 35 days after expiry.

Quadrille

1:53 pm on Feb 4, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



If you - or anyone else - has shown any interest in the name, then you can bet the price will be very silly indeed.

Domain name auctions make shill bidders look like babes in arms.

Take a look at a few ebay domain auctions for comparison.

And the benefit of a used name is severely doubtful; once the content has gone, any link benefit may last for a matter of days. Plus any penalties will be visited upon any site you link to or 301 to.

If you can get it cheap - really cheap - it may be a good deal. Else unlikely.

Miamacs

11:14 am on Feb 5, 2007 (gmt 0)

10+ Year Member



Quadrille, yes, those are my concerns exactly.

Seeing this default NetSol "expired" page for all the URLs on this domain, which look exactly like an MFA site, and all this for 35 days, will probably make its usual content history.

The only reason I'm interested in it is because I've seen sites come out of long-term penalties based on my advice, and while I don't have the confidence I can do it with this one, I can give it a shot.

301 redirects from the domain ( sitewide or page by page ) are probably out of the question, but building a site in the place of the old one might still work. Has anyone done this before? I bet you have. Using the context and relevance data of the old one, producing unique content, uploading it to - and only to - the matching URLs that have any IBLs, and then using the site to act as a separate presence, with links to other site(s) in the niche. Pretty long term buildup to benefit the sites that I look after, and will need to link to a few that I like and are no competition ( because they're better, not because they're worse ).

Is there any flaw to this idea?

Apart of the fact that all this means extra work, basically having to build a new site, and that no one said all the domain is going to cost is $60.

Quadrille

2:23 pm on Feb 5, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The test of what you say is a simple one; if visitors who find the 'new' site based on an old link or redirection, are happy that they have come to the right place, then they would have no complaint - and neither would Google.

If the new site has pretty similar aims to the old, then I see no problem; Good luck with the price!

All i'd suggets is being clear what you maximum is before you get involved ... it's easy to get caught up in the heat of the moment. But you knew that ;)