Domain Traffic "Smart Pricing": Scoring the Quality of Domain Traffic

Anyone know anything about it? What would be the elements of the analysis?

[Webwork]

It's my understanding that some version of domain parking "smart pricing" has been around for awhile.

My guess is that such smart pricing must factor in at least the following:

• Country of origin of the type-in traffic
  
• Naturalness for country of origin traffic (Example: UK traffic clicking on US geotargeted domain for US tourist destination versus unexpected traffic which may hint at clickfraud.)
  
• Click away conversion factors (Presell visit from a domain lander is enough to satisfy an ad campaign vs. must sell now visits are needed)
  
• Time on destination site (Pageviews per visitor = Relevant traffic)
  
• Commercial grading of domain
  
• Typo discount (People who click away from a typo domain ladner may, in fact, be looking for the real site so may not convert)
  

Clicks away from a domain name landers seem perfectly suited for tracking traffic to a landing page + conversions (actions) from that page. The main problem I see with many domain landers is that they continue to be populated with off-domain-topic keyword links. For example, a domain about BlueWidgets that is "optimized" with freeware links, poker links, mortgage links, etc. - in addition to the usual generic links.

Any thoughts on domain name quality scoring?

Do you think the nature of the optimized links on a lander - when those links are off topic for the "domain subject" - hurts or helps the quality score? If it hurts then why is the existence of off domain topic links so persistent?

How does one score the quality of traffic from a domain name?

What are the factors?

[Webwork]

Here's an example of a domain name that I would consider to be unoptimized for the domain name's implicit subject matter.

1. The word "toy" is embedded in the domain.

2. The second word suggests that someone might want to discuss, communicate, chat, talk, post . . have something to say about toys.

3. Here's the list of systematically optimized links appearing at the top of the lander, underneath "Popular Categories":

Reverse Mortgage Poker Online 55rv Resorts
Online Casino Online Insurance Quotes 55 Over Information
Retire Early Retirement Information Aarp
Texas Holdem 1035 Exchange Retirement Calculator

So, are the optimized links placed there because the domain owner believes that people interested in discussing toys are looking for a reverse mortgage at that moment - the one when that person typed in the domain name?

"Doh! Why yes! What was I thinking! I'm not looking for toy reviews or information. I really want an insurance quote."

Should domain smart pricing be taking a look at the optimized links on a lander and cross-referencing the subject matter of the domain?

Yes, in my book, if direct navigation is to have intrinsic credibility.

If the domain has no bearing on the intent or interests of the typist then what's the inherent value of type-in traffic?

[wmuser]

Aree with Webwork