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Aftermarket Domains Value Segmentation

Aftermarket Domains Industry Analysis and Value Segmentation by Dan Warner

11:50 pm on Nov 19, 2006 (gmt 0)

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joined:Aug 31, 2005
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Hello Everyone,

Webwork has been kind enough to let me post a description and link to a largely academic paper I wrote which analyses the Aftermarket Domain industry and fully explores a lot of the questions that have been addressed in this forum lately.

The paper took me several weeks to write and is a full segmentation and value analysis of the aftermarket for domains, offers potential business development ideas, and encourages a complete restructuring of the way the industry works. I was careful in the paper to be non-promotional and only offered enough opinion with the analysis to keep it from being boring.

I welcome all opinions and fully hope that I can receive some meaningful analysis of the paper from my peers. It is a living document that will change and be improved as time continues with your help. I will forewarn you that it is an intensive document (being 52 pages long). It is not for the feint hearted and I expect only the most serious domainers will read the full paper. However, it is very important to read the full paper before making comments or to try and read something into a particular paragraph.

This document is intentionally segmented. Each segment does not tell the whole story. The document is meant to be read completely to understand the full discourse. Once the full document has been read it is highly encouraged to discuss, challenge and expand on the thoughts it contains. Its purpose is to stimulate discussion at a deeper level than private commercialization.

Please send any comments that are not appropriate to post or are document alteration suggestions to my stickymail account.

Paper Description:

Aftermarket Domains are Rare Assets

The potential list of meaningful domains using a .COM extension that are available for new registration is becoming extremely limited. This is further exacerbated by the continual marketing of .COM domains on every taxi cab, billboard and television advertisement. Realistically the result is a commercial world of domains heavily skewed towards the .COM influence. In contrast the domains that are already registered, "Aftermarket Domains" are rare assets. These assets continue to appreciate and a robust need for these domains (primarily .COM) has developed. New businesses need to be created, distribution channels need to be drastically expanded, and technology needs to be developed. Before any of those things can happen the market must first be critically examined and restructured to rectify the conflict of market forces that are disabling the open market from growing naturally.

This document offers a unique view of the aftermarket domain sales value chain. The benefit of understanding the value chain is gained by achieving a deeper appreciation of the complexities represented in the market. Market forces, personal interests, established norms and primed biases are all influential when a market is formed and maintained. However, there are hiccups along the way that retard growth, causes inefficiencies, and can permanently handicap the industry. Business online is similar to but not the same as traditional business. With that realization come the pitfalls of assuming previous norms and biases as also being true online.

Most thought in business is focused on how products and businesses can be developed but –What is the best way to develop the industry?

I look forward to your comments.

LINK: [aftermarketdomains.com...]


Dan Warner

5:44 pm on Nov 20, 2006 (gmt 0)

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WebmasterWorld Administrator webwork is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:June 2, 2003
votes: 39

In case you folks don't know, Dan Warner is one of the people charged with running Fabulous, a company that operates both a domain parking program, one of the larger ones, and a domain registration company of the same name.

I'm "pinning this up" in the forum, for a few days, because I'm suggesting that you take the time to at least skim-read Dan's work. I've skimmed the piece and I've read some sections in greater detail. It's a good read, provides food for thought, and the analysis reflects the thinking of a man with a great deal of hands on aftermarket experience and access to "big data".

Dan may not lord over a portfolio of tier-1 one word .com domains but he has registered a large number of tier-2, "generic intra-industry vertical", and geo-targeted domains.

Read Dan's .pdf in whole or in part and post up whatever comments or questions you may have. I'm certain Dan would welcome the dialogue.

When I catch up on things at my office (just returned from a week in LasVegas) I'll post up a few comments. Don't wait for me as it's going to be a busy week with Thanksgiving and all. ;0)

Webwork / Domain Forum Moderator

[edited by: Webwork at 5:49 pm (utc) on Nov. 20, 2006]


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