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hyphenated or non?

domain nomenclature issues

         

Protee

2:16 pm on Oct 29, 2006 (gmt 0)

10+ Year Member



The other day I found a unique keyword combo (as in word1-word2-word3-word4.tld) that represented a huge gap in demand and supply on the keyword tools. I went ahead and booked the domain, but am holding my purse tight for booking word1word2word3word4.tld.

Isn't a hyphenated multi-word domain better than a non-hyphenated multi-word domain? After all, hyphens are treated as spaces by crawlers and stand a better chance to figure as a meaningful phrase for a particular niche.

Am I thinking in the right direction?

Rgds
Protee

Webwork

2:28 pm on Oct 29, 2006 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Search engines do a very good job of parsing words in domain names. Perform any search on Google and you should see evidence of this.

The reputed added value of hyphenated domain names ebbs and flows, particularly across search engines. Some say there may be - or may have been - some value in the MSN engine.

IF ranking for a phrase IS as easy as adding hyphens then all you would see, for long tail subjects, would be multi-hyphen domain names - with no other variables at play. Is that what you see OR, are multi-hyphen domains also associated with brute force button pushing SEO: link spamming?

If rank by SEO by whatever means is your game then you need to treat domains as a disposible commodity and run 1000s of domains on many servers with unique IPs, little footprints, etc.

If you are going to play then you have to experiment, because by the time word gets out about what works either it no longer works or it only works for those who know more about the subject than has leaked out. Or they have more robust resources for keeping the old ways alive for another day, week, month, . . .