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Common Phrase Domain Names

Do common phrases make good domain names?


Rx Recruiters

12:47 am on Sep 4, 2006 (gmt 0)

10+ Year Member

Do you think common phrases make good domain names? They would definitely pass the "easy to remember" test, but unless you developed and advertised them, you probably wouldn't get any type in traffic. So ... would it be worth it to register?

It's hard to give examples without giving away or naming specific sites, but something like "tough as nails" (already registered by someone in 1999) or "sly as a fox" (registered this year by someone else). Phrases or "pre-formed sentences" such as this are already common in the venacular, so you aren't forcing someone to create new neural pathways to remember them. But could you monentize them?

Opinions please!


2:54 am on Sep 4, 2006 (gmt 0)

WebmasterWorld Senior Member quadrille is a WebmasterWorld Top Contributor of All Time 10+ Year Member

Fine for return visitors, good as brand once established - but searchers using those terms are most likely looking for the origin of the phrase, rather than spending money.

So unless the phrase is great for its niche, or you have a Clver Marketing Plan, I'd say "not-on-your-life[.com]" :)


3:15 am on Sep 4, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

I have four phrase domains. One in particular I would think would be of high value, but apparently not.

Three of them, none of which I promote, have probably next to no activity, if any. And no offers on them either.

The fourth one does get more traffic, but I do promote it a bit, sometimes. It mainly gets used for one special occasion each year. I've never analysed the logs on it, so I don't really know where the traffic gets to it. It serves its purpose, so I haven't worried about it.


3:17 am on Sep 4, 2006 (gmt 0)

10+ Year Member

just ask plentyoffish.com or check it's traffic rankings

commonly used phrases are difficult to find unregistered

i think they are a good way to go, but these days you need a clever marketing plan and a advertising budget 98% of the time for any business model

Rx Recruiters

5:39 am on Sep 4, 2006 (gmt 0)

10+ Year Member

So ... the consensus is ... if you can find a phrase that is the "cream of the crop", you'd be "crazy as a loon" not to register it "faster than a speeding bullet". That sounds as "right as rain" to me.

By the way,all the above phrases are already taken, most back in 1998 or 1999. Most seem to be domain name only, with no website. I wonder why the owners haven't tried to monetize them, or if they found out it wasn't worth the effort.

You are correct, most of the good common phrases in the English language have already been registered, although I have found a few possibilities left. I still don't know if it worth my while to register them and put up a web site? My guess (and fear)is that if I don't, someone else will stumble across them and do it before me, and end up "making a mint" off them.


9:54 am on Sep 4, 2006 (gmt 0)

WebmasterWorld Senior Member quadrille is a WebmasterWorld Top Contributor of All Time 10+ Year Member

$20 a throw?

Go for it! - get some basic stuff as a 'holding site'; there's no rush to populate it. And once it's there, the ideas will come.

And if I'd doubted that for a second, I'd have quoted the ebay phrase to you - "Norfolk & Way"!


2:11 pm on Sep 7, 2006 (gmt 0)

10+ Year Member

$20? I hope you're getting some ccTLDs and not paying that for .com's There are several top notch registrars to register .com's for under $10.

Idioms do have some end user demand as they are easy to remember and will cost less to brand than if they made something up. The key is to pick phrases that may have some commercial relevance. The drawback to registering idioms is that you can sit on them for a long time with no sales inquiries and no parking income.

With that being said, I was trying to find an idiom last month for a friend's startup. We ended up using something else, as all the better choices were long gone.


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