Partners mean more people feeding off the same web address. The theory is there will be a larger pie to slice up.
So, what happens next in the evolution of domain "parking"?
Next up: The parking companies partner with content development companies and thereby offer to add content to your redirected domain name. Targeted content (duplicate content?) that is selected - or uniquely developed - for targeted domain names. Pages are built. Some wise person realizes "we need to do this is a search engine friendly manner" - so the design of the system takes this into account.
The domain's traffic grows. The pages are indexed. Inbound links are accumulated. More traffic. Then, someone gets unhappy, the "website" gets pulled down and what happens to all those indexed pages? Gone, right? All those inbound links? They lead to where? The domain, so someone - the domainer - gets some residual benefit, right?
Someone please show me the domain partner development contract that takes into consideration the many variables of multi-party domain development. I love short contracts but I'm guessing contracts involving domain development partnerships will look a bit like real estate development partnerships: complex.
Who gets credit for the lingering link traffic from the slowing eroding inbound links once the deal goes sour? How is the value of that traffic determined and apportioned?
Penalities? What if the development company pushes the development envelope a bit, to the point of search engine penalization - and all ranking gets shredded? Any penalty fees? How do you make up for the loss of income when your partner "damages" your domain?
Will we see long term contracts for parking with integrated content services? Yes. The effort to build and gain traction - SEO, link development, etc. - will (should) be considerable and therefore the deals will become more complex. Do you want to live with long term contracts? What if the parking company you choose loses a major advertising revenue source?
Caveat Domainer: The future, IMHO, is domain development with integrated 3rd party content providers, hosting, SEO, PPC feed providers.
What contract provisions will protect the domainer?
What contract provisions will work against domainer interest?
I suggest, as we move ahead towards the future of on-demand domain content development and development partnerships that you all start thinking about the risks, the terms and conditions of such relationships.
Anyone have any experience or insider knowledge about industry standard terms and conditions of multi-party domain real estate development? Care to share some of that knowledge or experience with 3rd party development?
[edited by: Webwork at 4:03 pm (utc) on Aug. 10, 2006]
Why? Well, Party A just isn't interested in selling (at this time) and Party B has a plan and resources.
So many big domains sitting out there, parked, crying out for some effort to further capitalize on the domain's equity.
We are all beginners in the ever evolving landscape of domains and domain portfolios.
In fact, the CTR appears to be so much better it's difficult to believe possible, for example: 30% vs 5%. Anyone know why this seems to be true?
In view of that am wondering if the new trend occurs of content on parked sites will it in effect end-up lowering income and EPC considerably, instead of the improvement expected?
In fact, the CTR appears to be so much better it's difficult to believe possible, for example: 30% vs 5%. Anyone know why this seems to be true?
I think that with parked domains the ads are just sitting there staring you in the face without the "distractions" of news, articles and other content. Thus the higher CTR.
I would assume that a 1-page adsense/mini-site couldn't compete with a parked domain in terms of profit. But the power of the mini-site comes with having a few pages of good content and hopefully search engine referrals so that over time the net effect is a higher profit due to higher traffic. Granted, in your example traffic would have to be at least 6 times higher.
To Webwork's initial post, I'm sure that domain-development through 3rd party relations is the future of domain parking but it is indeed a complex issue. It would be relatively easy for search engines to detect such domains and discount their rankings due to duplicate content, interlinking, etc. I think that "content developer" companies will form and brokers will link them with top domainers and parking companies on conditions requiring that the content be unique. But that's just part of the story...
