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Kanoodle & Moniker: What unique strengths and assets do they bring together?

What will be the benefits of the synergy of their unique strengths and assets?

     
2:33 pm on Aug 10, 2006 (gmt 0)

WebmasterWorld Administrator webwork is a WebmasterWorld Top Contributor of All Time 10+ Year Member



[bizjournals.com...]

First off: Congrats to Moniker and Kanoodle. I think.

Is it a smart move for both? They think so. What are the synergies that they recognized and intend to exploit in the rapidly evoloving online advertising marketplace?

I have no direct experience with Kanoodle so I really can't speak to their strengths - or weaknesses - and whatever snyergies they might be able to profit from. Is there any proven, market leading expertise being brought to this marriage or is this an attempt to build an expertise?

My limited understanding is that Kanoodle brings some expertise in vertical market advertising. Their reputation for general PPC advertising offerings isn't stellar. Clearly Moniker brings insight into domain value, revenue, and direct navigation traffic to the deal.

Perhaps the biggest uncertaintly in business building in the domain name marketplace is the fact that domain names are movable: Either make the domainer happy or they're gone en masse with the push of a few keyboard keys. If you're a strictly a domain registrar then give me pricing, customer service (big domainers rarely need it, but when they do, they need it now and spot one), domain security and a workable user interface or I'm gone.

If your business model is offering domain parking or domain traffic redirection service then your business faces this reality: Either a) buy the domain names or portfolios outright, to lock them up, to create a stable business and revenue stream; or, b) offer the best ROI to a domainer for having a domain pointed to the parking service.

Best ROI for a domainer? That's built upon a) best revenue share; b) with ad revenue coming from partnerships with best advertising sources; and, c) offering the best websurfer interface for monetarizing the domain names. A one size fits all, 1 click - 1 page direct navigation lander, - the common offering - may not be the best solution. Many domainers are looking for other options. Maybe Monikanoodle will be the first to got a bit deeper?

It will be interesting to see the offspring of the marriage of the domain traffic experts and Kanoodle.

What strengths and unique assets do they bring to the table and how will those strengths and assets be best put to use by the combined entities? What is the peceived "secret sauce" of Monikanoodle, that brought them together, or is the answer obvious? If the marriage is going to work the answer will have to be obvious sooner rather than later.

Best wishes to both.

[edited by: Webwork at 7:54 pm (utc) on Aug. 11, 2006]

7:46 pm on Aug 11, 2006 (gmt 0)

WebmasterWorld Administrator rogerd is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Wow... first PRWeb and now Moniker. Busy week. I work with both, and news like this always makes me worry that the new owners will somehow bollix things up in an effort to "improve" their acquisition.

Then again, perhaps their WILL be synergy here. But will the lot of domain owners be improved if PPC options end up being single-sourced from Kanoodle?

7:52 pm on Aug 11, 2006 (gmt 0)

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Moniker is home to some large domains that needed security. They are "famous" for the fact that they've had 0 hijackings. Now that there company structure is changing, I hope that their reputation and focus in the above sense won't change.
8:23 pm on Aug 11, 2006 (gmt 0)

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I've been moving everything off of three "troublesome" registrars to moniker, I really hope they don't screw it up.
8:44 pm on Aug 11, 2006 (gmt 0)

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What's Kanoodle good at?
8:52 pm on Aug 11, 2006 (gmt 0)

WebmasterWorld Senior Member bwnbwn is a WebmasterWorld Top Contributor of All Time 5+ Year Member



"What's Kanoodle good at?"

Good Question as I have had some dealings with them and the traffic is not what I would call traffic more like bot hits.

9:16 pm on Aug 11, 2006 (gmt 0)

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Agreed. While Kanoodle might make some money for Kanoodle (and others I'm sure), I would refer to their PPC as a "newbie webmaster advertising mistake" for many advertisers. Their name comes up a lot, usually negative, and it's rare that I see anyone defending them.

I'm a little scared for moniker.

9:49 pm on Aug 11, 2006 (gmt 0)

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With the kind of parking traffic Moniker has, this makes sense for Kanoodle so that they can make a more reasonable attempt at the PPC provider game.

Y and Google are already slugging it out for parking page traffic, because there is a LOT of it and it is pretty good quality with lower levels of fraud. The acquisition likely gives Kanoodle an entry point with decent traffic for once.

10:23 pm on Aug 11, 2006 (gmt 0)

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Congrats to Monte & company!

They are an amazing registrar and provide amazing service.

I have domains on about half a dozen different registrars and none come close to the level of support & service that I've seen Moniker provide.

As for what unique strengths Kanoodle brings, honestly I don't know either, but I do smell a ton of potential.

:thumbsup

10:34 pm on Aug 11, 2006 (gmt 0)

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Kanoodle has honest intentions, but I'm having trouble understanding why the publishers or the ad buyers need a second-tier version of Google's and Yahoo's contextual ad programs. (Indeed, in my market--real estate mostly--I'm wondering about Yahoo right now. I have a Google-hating friend who isn't seeing as much compared to what I see from those who use G.)
1:06 am on Aug 12, 2006 (gmt 0)

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>>>Publishers

Publishers isn't exactly what I'd call domainers.

Congrats to the Moniker crew - I'm not heavily in the domaining space, but I do know the Moniker guys and the level of thought and intelligence they have - I'm sure they put those qualities to work for them when making this decision.

4:35 am on Aug 12, 2006 (gmt 0)

WebmasterWorld Administrator brett_tabke is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month



Have heard that this deal actually took place almost a year ago and is just now being announced along with the rebranding.
3:35 pm on Aug 12, 2006 (gmt 0)

WebmasterWorld Administrator rogerd is a WebmasterWorld Top Contributor of All Time 10+ Year Member



If it's really been in place for a year, that's quite encouraging for those hoping for continued smooth service at Moniker.
4:51 pm on Aug 12, 2006 (gmt 0)

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Not familiar with Kanoodle, in fact, rarely heard their name in the past (but have recently read some negative stuff about them from other domainers).

I am thinking Moniker is the most valuable division of the new firm and brings a lot more assets to the new company, especially reputation and good traffic.

As you may know typically when there is a sale or merger things change after a while. The new large company either does cost cutting or raises fees, or both, for more corporate profits.

After a while the old owner often ends up leaving or being forced out, and if the success of the old firm was based mostly on the work and expertise of the owner (as clearly the case with Monte) things start declining to the detriment of clients. Seen this happen first-hand in the past with other sales.

Unfortunately, I feel that may happen here, especially regarding pricing and fees, which is often the first negativity of a deal such as this. I would like to know if the guaranteed pricing given in the past will in fact continue to be honored by the new company? Also the high security?

P.S. Are you sure about that Rogerd? I heard rumors of a possible deal have been around for a long time but I do not believe the sale was actually done until very recently based on everything I have read about this at various forum boards and press releases.

1:17 am on Aug 13, 2006 (gmt 0)

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If it's really been in place for a year, that's quite encouraging for those hoping for continued smooth service at Moniker.

I'm a little scared for moniker.

I just transferred @ 60 domains from GoDaddy to Moniker at SES. Always had great customer service with GD, but moved because they arbitrarily block emails from suspect IPs (like my daughter's school - must be a front for DaveN). Since the transfer went thru I havent been able to get anyone to answer the phone at Moniker since I discovered they automatically changed the nameservers of one of my key domains to their parked servers with the transfer.

Is anyone home at Moniker?

[edited by: Kirby at 1:20 am (utc) on Aug. 13, 2006]

1:58 am on Aug 13, 2006 (gmt 0)

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This change to Kanoodle could be bad(worse customer service) or good(synergy). I guess we just have to wait and see what happens over the next few months. I am surprised Network Solutions did not buy up Moniker - that is when we would be frightened and leave quickly!
4:13 am on Aug 13, 2006 (gmt 0)

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My prediction is that 5 years from now (maybe even before), there will be no more Kanoodle.. and that goes for the whole kit and kabootle!
5:48 pm on Aug 13, 2006 (gmt 0)

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Enjoyed my time with Moniker so far. Hope Kanoodle don't throw a spanner in the works.
8:32 pm on Aug 13, 2006 (gmt 0)

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It doesnt seems me a good news,i am not sure if Kanoodle would keep the service level Moniker has been offering before
9:40 pm on Aug 13, 2006 (gmt 0)

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I am amazed that there are comments in this thread that make Kanoodle seem like an honest company. Anyone who hangs around webmasterworld should know that Kanoodle has a horrible, horrible reputation.
1:09 am on Aug 14, 2006 (gmt 0)

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Kanoodle has a horrible, horrible reputation.

man o man, tough crowd. I'll just say that I can convert kan traffic...the problem is just not getting enough.

Hopefully this merger will increase kanoodle's traffic and moniker's men won't decide to cashout and buy the Charela Inn ...although, if they do I'm putting in my resume for treasure hunting tour guide ;o

1:43 am on Aug 14, 2006 (gmt 0)

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I assume the TrafficClub pages will convert over to Kanoodle (or whatever their new name) results?
3:58 am on Aug 14, 2006 (gmt 0)

WebmasterWorld Administrator brett_tabke is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month



We've used Kanoodle with good results too... very cost effective traffic.
1:42 pm on Aug 15, 2006 (gmt 0)

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Success with Kanoodle certainly depends on your niche. They were founded in my hometown so I have always wanted to give them a chance. I have heard that certain product segments do work, but I know from personal experience that many are horrific.

The purchase of Moniker is interesting. Is Kanoodle trying to use what is left in the bank to buy a viable business?

I would like to hear what someone like Joe Holcomb has to say about this deal. Joe was with Kanoodle and then Blowsearch.

roblaw

9:54 pm on Aug 17, 2006 (gmt 0)

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Moniker has just confirmed that Kanoodle didnt bought them but cooperated/partnered
7:09 am on Aug 18, 2006 (gmt 0)

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Hey Folks, thanks for the vote of confidence. We did this new holding company restructure some time ago. Good news, Moniker remains an indepedent entity within the new structure. any changes will be for the better and I/we remain in control and are more motivated than ever to serve our customers and dominate our market.

The move was very strategic and designed for a long term (not short term) online media and domain asset management powerful combination that will provide very unique product and service offerings. It is the first time an online advertising and domain company have come together.

Kanoodle dominates the sponsored link/contextual advertising space in the financial, sports,Auto, health sectors. Their sponsored link business has won head to head deals against Google and Yahoo with dowjones, wallstreet journal, marketwatch, autobytel, msn, many fox interactive properties, etc.

Moniker takes over domainhop and increases monetization in TRAFFICCLUB and we supply many of the corporate customers with domain services. Both companies have been around for some time and the merger was one of equals.

You will see some very exciting things coming from both sides of the business.

I can address more specifics here or on email if you are interested.

 

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