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First off: Congrats to Moniker and Kanoodle. I think.
Is it a smart move for both? They think so. What are the synergies that they recognized and intend to exploit in the rapidly evoloving online advertising marketplace?
I have no direct experience with Kanoodle so I really can't speak to their strengths - or weaknesses - and whatever snyergies they might be able to profit from. Is there any proven, market leading expertise being brought to this marriage or is this an attempt to build an expertise?
My limited understanding is that Kanoodle brings some expertise in vertical market advertising. Their reputation for general PPC advertising offerings isn't stellar. Clearly Moniker brings insight into domain value, revenue, and direct navigation traffic to the deal.
Perhaps the biggest uncertaintly in business building in the domain name marketplace is the fact that domain names are movable: Either make the domainer happy or they're gone en masse with the push of a few keyboard keys. If you're a strictly a domain registrar then give me pricing, customer service (big domainers rarely need it, but when they do, they need it now and spot one), domain security and a workable user interface or I'm gone.
If your business model is offering domain parking or domain traffic redirection service then your business faces this reality: Either a) buy the domain names or portfolios outright, to lock them up, to create a stable business and revenue stream; or, b) offer the best ROI to a domainer for having a domain pointed to the parking service.
Best ROI for a domainer? That's built upon a) best revenue share; b) with ad revenue coming from partnerships with best advertising sources; and, c) offering the best websurfer interface for monetarizing the domain names. A one size fits all, 1 click - 1 page direct navigation lander, - the common offering - may not be the best solution. Many domainers are looking for other options. Maybe Monikanoodle will be the first to got a bit deeper?
It will be interesting to see the offspring of the marriage of the domain traffic experts and Kanoodle.
What strengths and unique assets do they bring to the table and how will those strengths and assets be best put to use by the combined entities? What is the peceived "secret sauce" of Monikanoodle, that brought them together, or is the answer obvious? If the marriage is going to work the answer will have to be obvious sooner rather than later.
Best wishes to both.
[edited by: Webwork at 7:54 pm (utc) on Aug. 11, 2006]
Then again, perhaps their WILL be synergy here. But will the lot of domain owners be improved if PPC options end up being single-sourced from Kanoodle?
Y and Google are already slugging it out for parking page traffic, because there is a LOT of it and it is pretty good quality with lower levels of fraud. The acquisition likely gives Kanoodle an entry point with decent traffic for once.
They are an amazing registrar and provide amazing service.
I have domains on about half a dozen different registrars and none come close to the level of support & service that I've seen Moniker provide.
As for what unique strengths Kanoodle brings, honestly I don't know either, but I do smell a ton of potential.
I am thinking Moniker is the most valuable division of the new firm and brings a lot more assets to the new company, especially reputation and good traffic.
As you may know typically when there is a sale or merger things change after a while. The new large company either does cost cutting or raises fees, or both, for more corporate profits.
After a while the old owner often ends up leaving or being forced out, and if the success of the old firm was based mostly on the work and expertise of the owner (as clearly the case with Monte) things start declining to the detriment of clients. Seen this happen first-hand in the past with other sales.
Unfortunately, I feel that may happen here, especially regarding pricing and fees, which is often the first negativity of a deal such as this. I would like to know if the guaranteed pricing given in the past will in fact continue to be honored by the new company? Also the high security?
P.S. Are you sure about that Rogerd? I heard rumors of a possible deal have been around for a long time but I do not believe the sale was actually done until very recently based on everything I have read about this at various forum boards and press releases.
If it's really been in place for a year, that's quite encouraging for those hoping for continued smooth service at Moniker.
I'm a little scared for moniker.
I just transferred @ 60 domains from GoDaddy to Moniker at SES. Always had great customer service with GD, but moved because they arbitrarily block emails from suspect IPs (like my daughter's school - must be a front for DaveN). Since the transfer went thru I havent been able to get anyone to answer the phone at Moniker since I discovered they automatically changed the nameservers of one of my key domains to their parked servers with the transfer.
Is anyone home at Moniker?
[edited by: Kirby at 1:20 am (utc) on Aug. 13, 2006]
Kanoodle has a horrible, horrible reputation.
man o man, tough crowd. I'll just say that I can convert kan traffic...the problem is just not getting enough.
Hopefully this merger will increase kanoodle's traffic and moniker's men won't decide to cashout and buy the Charela Inn ...although, if they do I'm putting in my resume for treasure hunting tour guide ;o
The purchase of Moniker is interesting. Is Kanoodle trying to use what is left in the bank to buy a viable business?
I would like to hear what someone like Joe Holcomb has to say about this deal. Joe was with Kanoodle and then Blowsearch.
The move was very strategic and designed for a long term (not short term) online media and domain asset management powerful combination that will provide very unique product and service offerings. It is the first time an online advertising and domain company have come together.
Kanoodle dominates the sponsored link/contextual advertising space in the financial, sports,Auto, health sectors. Their sponsored link business has won head to head deals against Google and Yahoo with dowjones, wallstreet journal, marketwatch, autobytel, msn, many fox interactive properties, etc.
Moniker takes over domainhop and increases monetization in TRAFFICCLUB and we supply many of the corporate customers with domain services. Both companies have been around for some time and the merger was one of equals.
You will see some very exciting things coming from both sides of the business.
I can address more specifics here or on email if you are interested.