Singular vs. plural - which to use?

Domain name selection

[spikedo55]

I have two keywordkeyword.com domains. One is singular versions, while the other is the plural. For example,

"bluewidget.com" and "bluewidgets.com"

According to Word Tracker, people are searching for "blue widget". Should I use the singular domain and set up the plural to forward traffic to it? Or vice versa? The plural domain sounds better to the ear and would be a bit more marketable.

Any opinions?

[digitalv]

Best to use both ... if you happen to build up a reputation with your site or product, someone else will start using the other one to capitalize on your time building it up.

Whatever you're marketing is what people will be searching for, but there are always people who pluralize stuff for no apparent reason. How many people say "I'm going to Eckerds" instead of "I'm going to Eckerd", the correct name? :)

[rfgdxm1]

I'd say probably make "bluewidgets.com" the priority. If widgets are a tangible commodity and you sell them, presumably you have many in stock.

Added: And if these are really keyword domains, at least register the hyphenated versions. Hyphenated domains tend to do better in search engines.

[Dnbuy]

You may also want to take into consideration is that some of the tools that tell you how many times a particular term is searched for automatically adds the pluralized version of the term to the singular version and gives you a number based on both for the singular version. For example "widgets" might have been searched for 500 times last month through Overture and "widget" searched for 700 times. The results you get back for the term "widget" will be 1200 searches and the one for "widgets" would be 500 because they automatically add the pluralized version of widget to that term but do not add the singular version of widgets to that term as far as search results go.

Hope I did not thoroughly confuse you;)