This may be common knowledge, but I didn't know it until today... apparently ad blockers look at CSS selectors, too :-( So where I had an element named .ad_alternative to show local content when a banner was blocked, that class name was causing it to be blocked, too!
It literally took about 3 hours of moving things around before I figured it out... changing the class name to simply .alternative fixed it.
So I'm posting this in the hope of helping someone else not waste 3 hours. As far as I can tell you can't use any of these in the selector name, but of course this isn't all-inclusive:
ad
banner
dart
dfp
doubleclick
preroll
google
mpu
sponsor
openx