So I made a very nice css button class... gradients, rounded corners, hover states, diff colors, etc...
The 'problem' is I use the buttons in the same manner across the site for multiple products. For instance, view more, view demo, buy now, etc.
What I recently noticed is Google is showing results for these terms in their engine... way down in the 200+ position, but listing none the less.
I could always change the anchor text to be more specifc to the product like widget features, buy widget now, etc however, the visual appearance doesn't look right to me and the buttons would soon turn very long.
Without going back to pure image buttons using the title tag or alt tag for description is there any other recommendations or just let it be and hope Google figures it out?
This is one of the possible things I have on my list as a possible reason for drop in rankings.