Forum Moderators: not2easy
The problem is the nature of the site encompasses so many things in one particular niche, it's hard to just nail down 3-4 major points.
What have you done, the steps taken to create that perfect tagline that states the business in 3 to 4 words?
The Leader in Widget Technology
High Performance, Great Value
The Friendly Service People
These are all dreadful, but perhaps you can come up with something a bit more exciting that fits your situation.
The challenge you have is that the more general you make your slogan, the greater risk you run that it will be low-impact, bland, and easy to forget. This is a good project for a brainstorming approach, IMO, where you get some creative people together and generate lots of ideas.
A good tagline takes hours, if not days, of brainstorming. Pull out a thesaurus, a dictionary, free associate words, and write down dozens, if not hundreds, of ideas, no matter how ridiculous they seem. Consider making your tagline focus on only one primary aspect of your business instead of trying to encompass them all. Two or three words seems a little short to me - and will be much more difficult than if you go to six or seven words.
Do me a favor, though, and stay away from my two pet peeves of taglines - ones that use the words "premier" or "total business solution" - those have become so overused that they're now almost meaningless.
Do me a favor, though, and stay away from my two pet peeves of taglines - ones that use the words "premier" or "total business solution" - those have become so overused that they're now almost meaningless.
Haha, I hear ya there. I have and never will use something like that.
The reason I was thinking about a 3 worder is because a site I own, a 3 word tagline fits the scope of the site perfectly.
So I should narrow all of the many areas of the site I'm working on now, and bring it into major subject areas?
rogerd,
Those are great starts, definitely gives my brain a little jumpstart!
Mac
