question regarding writing text

writing text

[amythepoet]

Hi,

I have been checking my logs and found a lot of nice key phrases. My question is let's say that my site sells furniture and on my logs I see a lot of people have searched for red sofas.

On one of my pages , I do discuss red sofas, but I don't call them that, let's say I call them red couches.

Would it be best to change the words to red sofas, so that I match what the searcher is seeking?

I would think yes, but just wanted to check with you.

Thank you

[topr8]

why don't you leave the red couches page and build a new similiar but different page for red sofas

[amythepoet]

Good advice. I'm doing that, thank you.

Now, I have another question. I've been reading that it is a good idea to keep sentencees short as the attention spam is really quick, I only have maybe 15 seconds to capture their attention, so I should emphasize key phrases in bold and with headers.

Do you agree with that?

Thank you

[ebrody]

Unless you have the inventory to separate sofas from couches, I would recommend that you provide usage for both terms on your page or at least in your meta tags, instead of perhaps creating 2 pages with similar content, which if a user clicks on, is only going to be annoying.

[amythepoet]

ok, thank you