Forum Moderators: not2easy
I can only speak for the british market (I am a brit) and they appear to like the information in a less "snappy" style.
The people with internet access in the UK tend to be more affluent and therefore more reserved in what they read. This is due partly to the cost of being online in the UK where some people have to pay (by the minute) for dial up connections.
Plus the brits have always been suspicious of anything that sounds like a get-rich-quick scheme.
THe best place to do research would be to look at UK sites themselves (or any other country) that deal with your area of interest. See how they approach things.