Forum Moderators: not2easy
So, can I get away with...
Blah blah blah... Much like Widget's features, our program ProductName does blah blah blah...
And.
Widget has many great options, but ProductName can pick up the slack by featuring advanced features that blah blah...
Widget being the competitor name.
Or should I stay away from this type of thing altogether. I guess if MY competitor was doing this, I'd be really mad. BUT will a simple copyright symbol by the competitor's product with a disclaimer suffice?
Thanks.
Listing the market share of various companies in the industry. That way you can tackle a bunch of competitors all at once.
The only problem that I see is that if you list certain features then your competitor may upgrade their features, which would then cause you to upgrade your features and what you say about their products. You may get into a mini-update-war type of thing.
You may get into a mini-update-war type of thing.
Haha.... hadn't thought about that. Hmmm... I guess I'll try to keep it as vague as possible but still offer some info.
I'm afraid that if I do a long competitor list, it'll kill my KWD.
it'll kill my KWD...
What about just the top 10? Try using a search term suggestion tool to see which competitor names are searched for more than others. Use that to narrow it down.
BUT will a simple copyright symbol by the competitor's product with a disclaimer suffice?
Trademark, surely? This doesn't seem like a copyright issue at all, (unless you're copying a competitor's text and just changing the names). And it's not trademark infringement either. IANAL, but it doesn't seem to break any laws. It might provoke them and make them mad, but if they're not up for some competition they should go work for the government.
Trademark, surely?
Yeah, that's what I meant. Oops.
Make sure you are correct, otherwise they can sue for your libel.
This project is taking a lot of time for that exact reason.
Thanks for the tips guys!
Advertise the competition for free!
(P.S. It's not would I would do!)
Use your own strengths to create content and conversion to sale, not the other businesses weaknesses. There are two ways to make yourself appear better: (1) Be better or (2) Put everyone else down. People like dealing with people in the number one category but not so much the second!
Use your own strengths to create content and conversion to sale, not the other businesses weaknesses. There are two ways to make yourself appear better: (1) Be better or (2) Put everyone else down. People like dealing with people in the number one category but not so much the second!
If a web site was doing such comparisons on their splash page, then I would agree. If objective comparisons to competitors is buried deeper in the site...well, that is a different matter. It actually looks quite positive because it shows that you do market research.
Providing users with info on other products in your industry can help build trust. You are not exactly advertising the competitor. Rather you are capturing traffic interested in the industry of your competitor and just happened to be searching on their name. The key is to be objective.
I would avoid going negative. I would not place the review to prominently on the site either. You might even consider linking to your competitor. I often link to my competitors. Oddly many end up feeling compelled to link back to me.
You are not exactly advertising the competitor. Rather you are capturing traffic interested in the industry of your competitor and just happened to be searching on their name.
That's exactly what I'm doing. I'm not placing the product comparison on their main pages, but instead, a little deeper in the site.
Their niche is VERY technical in nature and the products they (and their competitors sell) are mostly known by name. So, instead of people searching for [super complex product function] they search for widget reporting (widget being the company name) SO, if I can attract some traffic that is looking for the product, but only knows it by proprietary name, I'm confident that I can raise sales because my client has a better product than Widget does.
(don't worry, I'm not ignoring the super technical names. They are being SEO'd too)
