Welcome to WebmasterWorld Guest from 35.153.73.72

Forum Moderators: not2easy

Leverage Reality-Perception-Coverage Disconnects

For truly useful, compelling, unique content

     
3:48 pm on Jun 2, 2019 (gmt 0)

Senior Member from CA 

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Nov 25, 2003
posts:1317
votes: 414


One of my favourite "hey, they're Canadian!" people is Chris Hadfield, most famous for three trips to space (STS-74, STS-100, Soyuz TMA-07M) and a fabulous genuinely floating in a most peculiar way cover [youtube.com] of David Bowie's 'Space Oddity'.

However, that's not the reason for this mention. Rather it's due to an interesting chart comparison he shared from the incredible @OurWorldInData to make a critical point: What kills us? If you don't understand the cause, it's very hard to act effectively. [twitter.com]

The three graphs (1) actual causes of death (in US, 2016), (2) Google searches (in US, 2016), and (3) media coverage (NY Times, 2016) side by side illustrate not only quite significant disconnects but opportunities. I've found many such discontinuous (reality-perception-coverage) info fault lines in my niche and they've become good to great (based on traffic volume) unique content magnets.

So, take some time to investigate your niches for such and consider how best to leverage.
4:20 pm on June 2, 2019 (gmt 0)

Senior Member

WebmasterWorld Senior Member Top Contributors Of The Month

joined:Apr 1, 2016
posts:2619
votes: 768


Sensationalism sells, there is nothing new in this. The media covers the outliers. Because, fundamentally, no body cares about the average.

So, take some time to investigate your niches for such and consider how best to leverage.

Filter out the mundane, focus on the extreme and frame everything to make it more extreme.
4:31 pm on June 2, 2019 (gmt 0)

Senior Member from CA 

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Nov 25, 2003
posts:1317
votes: 414


Filter out the mundane, focus on the extreme and frame everything to make it more extreme.

If you want to replicate MSM and followers. No leverage and lost in the crowd.

Therefore speak I to them in parables: because they seeing see not; and hearing they hear not, neither do they understand.
---Mathew 13.12, KJV