Help with writing SEO-friendly articles with long tail keywords

[onlinesource]

First of all, I don't know if what I am referring is actually a long tail keyword problem?

Here is my issue though. I am working on a shop and I have two landing pages for categories including "widget box" and "widget box and doodad holder" which are boxes with a slot to hold the doodad. I wrote SEO-friendly content about a "widget box" and that was simple to do but the article about "widget box and doodad holder" is causing me a problem because Googlebot is seeing the term "widget box" in THAT article and having THAT article rank for "widget box" when it's better suited for "widget box and doodad holder".

The article is written to reference that exact term, such as, "This beautiful widget box and doodad holder will hold a 11x8.5 widget and doodad nice and neatly. The box is 13x19 inches in total size, it is made of 100% mahogany wood (not cheap plastic that some other sites give you)." What is wrong with that? I could see how Googlebot zones in on the word "widget" but what can I do to stop that, so it recognizes the trailing "... and doodad holder"?

Also, "widget box and doodad holder" is in the title, the description, keywords... what else is left? I've heard mixed thoughts about making keywords bold and making any references to widget box and doodad holder in the article BOLD. What are people's thoughts on that? I've read recently that is bad SEO.

I have checked the internal keywords coming to the "widget box and doodad holder" page and nothing is anchored just "widget", they are all clearly anchored "widget box and doodad holder" .

[edited by: not2easy at 5:33 pm (utc) on Apr 1, 2016]
[edit reason] Anonymizing specifics [/edit]

[not2easy]

Assuming that the entire site is about different types of "boxes", I would try to accentuate the unique properties of this particular "box" and mention only the "doodad holder" through most of the description, making the "box" an incidental part of the description. If the article is about a "Doodad Holder attached to a Widget Box" it becomes the focus.

I don't see <b> as having much benefit unless the term is hidden in a big block of text. Much better would be to use headings and break the information into sections so there is the <h1 about the holder and then a <h2 about why it is a good thing then a<h3 that adds in the overall description that includes the widget and box.

Keep in mind that the image details (such as caption, title, alt) should also emphasize the unique term, not the overall generic product.

[lucy24]

Oh, for ### sake. Just write the ### article.

Well, someone had to say it.

[onlinesource]

Lucy24... haha :)

OK, well in all seriousness, my fear is if Google can't determine the purpose of each page and it's intended audience, than that is an issue.

[tangor]

If these are two separate items, write two articles. Then write a third article about the benefit of combining the two. Sometimes it's not rocket science.