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If the term 'Coke' suddenly became synonymous with a generic 'Cola' taste in people's minds, Coca-Cola could lose their trademark, worth billions.
"Any person who knowingly materially misrepresents [17 U.S.C. Section 512(f) of the Digital Millennium Copyright Act] that material or activity on the web site www.dopey-jerk.com is infringing shall be liable for any damages, including costs, loss of income, and attorneys’ fees, incurred by Dopey Products, LLC, who would be injured by such misrepresentation, as the result of our service provider relying upon such misrepresentation in removing or disabling access to the material or activity claimed to be infringing."