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Yelp - What Motivates Their Writers?

   
5:04 pm on Aug 27, 2011 (gmt 0)

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For a long time I had a "review" capability for the restaurants, etc on my site, and I got lots of them from customers. But most of the reviews were merely one or two sentences long --not really reviews at all, basically just short comments.

I look at Yelp and those people write long multi-paragraph reviews that in some cases are longer than many articles on the subject.

Can anyone explain to me WHY people on Yelp write such long, detailed reviews if they're not getting paid to do so?
6:01 pm on Aug 27, 2011 (gmt 0)

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Many get a cathartic release from seeing their posts displayed.
7:17 pm on Aug 27, 2011 (gmt 0)

WebmasterWorld Senior Member topr8 is a WebmasterWorld Top Contributor of All Time 10+ Year Member



yelp listed a bunch of businesses in my area and a staffer came around and wrote reviews for all of them ... so they were getting paid to write them.
9:09 pm on Aug 27, 2011 (gmt 0)

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Yelp - What Motivates Their Writers?


In some cases it could be free steaks [latimesblogs.latimes.com], but according to a recent news article, money is the motivation, as little as five dollars [reuters.com].
12:13 am on Aug 28, 2011 (gmt 0)



There are plenty of reasons why a person have to make a long and detailed reviews on Yelp. It can be that he/she is too overwhelmed by the service and value he/she got form dining from that particular restaurant, they may be advised to to so by the one who hired them to make reviews, maybe they are so motivated to write such reviews during that period and the list goes on and on...
12:19 am on Aug 28, 2011 (gmt 0)

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I think the OP is asking why they don't do that on the OP's site, asking what is it about Yelp that makes people longwinded?
1:51 am on Aug 28, 2011 (gmt 0)

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Exactly, MB. I'm comparing the very same restaurants, clubs and hotels on my site that the Yelpers are writing about today, yet the (non-paid) reviews I received on my site were generally much shorter and far less detailed.
8:26 am on Aug 28, 2011 (gmt 0)

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Though there are people who sincerely just want to get their opinions out there, behind most of those long, elaborate reviews these days is money...somewhere.

    Reputation management
    Publicity
    Affiliate earnings
    Write for hire
    Rewards
    Bribery
    Nepotism
    Competitive sabotage
    Add any assorted known bias-producing substances...


The revised FTC guidelines only touched the surface of how reviewers get compensated in the new economy.
8:35 am on Aug 28, 2011 (gmt 0)

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Can anyone explain to me WHY people on Yelp write such long, detailed reviews if they're not getting paid to do so?


who says they are not getting paid? Anyone can hire one for a few bucks to write about anything.
8:40 am on Aug 28, 2011 (gmt 0)

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Yeah, I saw a news story years ago, that said at least in the travel industry.. the majority of reviews were paid for.
9:53 pm on Sep 1, 2011 (gmt 0)

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Money

TripAdvisor investigated by Advertising Standards Authority after complaints [telegraph.co.uk...]
I think the public / industry is probably savvy enough to spot the authenticity and quality of reviews.
10:23 pm on Sep 1, 2011 (gmt 0)

WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Up until recently I believed the tripadvisor reviews. Now I do not read them because I do not trust what is written on them. I stopped believing Yelp reviews a few years ago after several fake reviews led me to some really poor restaurants.

I think most people believe the reviews on tripadvisor, amazon, yelp and others. Recent articles about the industry leave me with the impression that the steps they are taking to catch fake reviews are inadequate.

Getting back to the OP, perhaps a way to encourage a longer review is to install a script that counts the words and nudges reviewers to post more. The alternative is to rank exceptionally well for specific phrases that make it worthwhile for those vested in the reviews to leave long reviews, whether it's a disgruntled customer or a business owner.
10:38 pm on Sep 1, 2011 (gmt 0)

WebmasterWorld Senior Member whitey is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



I think most people believe the reviews on tripadvisor, amazon, yelp and others

...until they experience what you have, and then the brand experience starts to suffer.