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Do links with unfinished statement increase clicks

3:18 am on Feb 16, 2011 (gmt 0)

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joined:Jan 25, 2005
posts: 43
votes: 0

I have an shopping cart site with a web page with 60 widget images shown linking to widget product pages.

under each image is a description like
Round Black Widget
Long Light Widget

I had the idea that if could add an unfinished calls to action to each text, viewers may be more likely to click to the product page eg:

Round Black Widget.
Save when you...

Long Light Widget
Be quick to get...

I was wondering if anyone has experience with this or advise against it?
8:17 pm on Feb 17, 2011 (gmt 0)

Senior Member

joined:Jan 27, 2003
votes: 0

I've never tested this, but in most situations it would seem counter-intuitive. People click links because they want what is at the destination of the link. Not knowing that is liable to be a significant deterrent in many cases.

That said, I can see that if you could creation sufficient interest about what would actually be there, it could work very well. But I doubt in most scenarios you'd be able to generate enough curiosity ;)

I'd say it's worth testing in isolation to see whether this is a good fit for your audience.
4:48 am on Mar 1, 2011 (gmt 0)

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WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Nov 26, 2002
votes: 1

little off topic:
reminds me of a "landing page" tutorial tip - put a moving image of a beast going after a small kid with its mouth wide open - going off page at the last second :( CLICK NOW to see...

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