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Press Releases

Duplicate Content



6:52 pm on Nov 28, 2010 (gmt 0)

10+ Year Member

I am trying to figure out if I submit to several press release sites the same press release, will they publish it and will it be a possible duplicate content issue? Will I be penalize in any way as the content is not on my site but about my site? Thanks.


9:41 pm on Nov 28, 2010 (gmt 0)

10+ Year Member

Even if you submit to one press release website your article will likely be published on other URLs as well. And why would the SEs penalize your site for content published on other websites?


9:15 am on Nov 30, 2010 (gmt 0)

5+ Year Member

No, but you'll get the smaller chance to get high traffic.


2:51 pm on Nov 30, 2010 (gmt 0)

10+ Year Member

sorry but don't understand what you mean by "No, but you'll get the smaller chance to get high traffic. "

Vivalasvegas : what you said makes sense. The why do I see people talking about changing your press release to many variations to submit to other sites because of duplicate content?


6:18 pm on Dec 1, 2010 (gmt 0)

5+ Year Member

@hulahoop, cuz search engines typically want to keep only UNIQUE documents in their primary index.

If they see same content, those press releases will be most likely filtered out for duplicate content and as such you will not get any link equity or referral distribution from those copies.


11:52 pm on Dec 1, 2010 (gmt 0)

10+ Year Member

oh but they won't hurt my site right? Thanks.


1:24 pm on Dec 6, 2010 (gmt 0)

5+ Year Member

I dont think it anyway affects the site


10:54 am on Dec 20, 2010 (gmt 0)

5+ Year Member

HI Viva, Just get it rewritten five or six times and dilute the risk.


4:52 pm on Jan 10, 2011 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Change the title when you send to various press release distribution site.

Google News, for example, only shows about 5 links to the same release using the same exact title. If you submit the same exact release to the 6th press release submission site and they still accept your release, this 6th site will not show up anymore.

But if you submit to different sites and change the title for each, there's lesser chance for your release to get filtered out.

I run a limited press release distribution for our audiences which gets into Google News. We manually look up press releases submitted, and don't publish a release that was published by several others. We don't see the point as Google will not show our site anymore for that release.

But if that release has a different title, and some changes here and there in the content, we are likely to publish it in our site as the content will not be filtered out by Google.

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