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Brand name in the domain

Legaly of domains


Virtual Web Market

8:28 am on Oct 24, 2010 (gmt 0)

I would like to know if i have brand name in new domain, what can they do. I do not believe any brand, as big as it will be, can buy all domains related to his name.

So if i promote online games and i buy domains with games free name inside is it ok ?


9:39 am on Oct 24, 2010 (gmt 0)

If you can buy the domain name, it only means it was available to sell. Does not mean you can put up identical content which may be copyrighted.


2:21 pm on Nov 11, 2010 (gmt 0)

5+ Year Member

Not necessarily at all, it may well be trademark infringement.

Generally you should think about whether your domain implies (at all) any affiliation between your site and the trademark owner. Generally the answer will be yes, unless you're a site like "brand-sucks.com".

worldofwarcraft-shop.com on the other hand is likely to p* off Blizzard and initiate unpleasant legal correspondence.


3:53 pm on Nov 11, 2010 (gmt 0)

5+ Year Member

Some brands I work with have no problem with it. Others specifically prohibit it in their distribution agreements. However, since it's easier to change the agreement than it is to change the domain, I'd avoid it as a long-term strategy.

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