Scalable solution for editorial content

[jnelson563]

So I've got an issue.

I am looking at a large ecommerce website that has a large amount of standard manufacturer copy that is not unique. Is there a solution that I am missing that will allow some degree of quality editorial content over a large scale to provide thousands of product pages with content?

Or is this strictly a manual operation?

I can spin a couple of small sentences using fields from databases (PROD_NAME from COMPANY is available for PRICE. With dozens of options in the CATEGORY category, it's important to have the facts. Below you will find the details about PROD_NAME), but no substantial content.

Let me know your thoughts.

[pepperfield]

I have thousands of pages of manufacturer's product descriptions and would like to rewrite them to optimize for SERPs.

I don't think article spinners are the answer as I find that it's never really automated and the quality just isn't there.

Rewriting them one by one would be ideal but isn't practical as it take a team of people a year to go through them.

Any other suggestions?

[pepperfield]

I have thousands of pages of manufacturer's product descriptions and would like to rewrite them to optimize for SERPs.

I don't think article spinners are the answer as I find that it's never really automated and the quality just isn't there.

Rewriting them one by one would be ideal but isn't practical as it take a team of people a year to go through them.

Any other suggestions?

[ThunderBayMedia]

Rewriting the individual descriptions and content pages is the best answer. With recent updates to the search algorithms (Google specifically) sites are going to loose some of their "oomf" in the search results because of issues like this - duplicate product descriptions.

Walk a wide arc around any kind of spinning software - those are never the answer.

Your best bet is hiring a copywriter/content marketer to tackle the product descriptions. Myself and many other copywriters are skilled at rapid revision of content such as what you're stuck with - but in a way that still draws the attention of the target audience.

[edited by: caine at 5:00 pm (utc) on Jan 20, 2011]
[edit reason] self-promo. read TOS [/edit]