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When to post more content?

High or low season? do you post content uniformly all year long?



3:41 pm on Sep 22, 2010 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

"Write more content" is a must for diff reasons discussed here in the past, but what about seasons? when would you post more of your content?

Most of the sites have traffic seasons, peaks and lows, that means that per example: from Jan to June there are more visitors than for the rest of the year. Posting fresh quality content every day is a challenge so it is important to manage your content wisely.

1. Would you post more of your new content on the HIGH season?
Is this a way to take the most out of your traffic? like feeding the lions when they are more hungry? or would you rather use that on low season to keep everything steady?

2. Would you post more of your new content on the LOW season?
To keep your low numbers not so low? to increase your traffic on weak days? to keep your income stable? (Adsense per example?) or do you consider this a waste of your content?


9:01 pm on Sep 22, 2010 (gmt 0)

5+ Year Member

You should aim to be consistent with your updated content for 2 reasons - it gets you on a schedule that you can stick to, and it looks natural to the search engines.

Remember, updated content is one of the things that Google uses to determine your ranking. If you let your content get stale, your ranking may very well drop. After all, SEO is a 24/7 process. No matter how high your ranking is, you have to keep working at it, or else someone else will pass you by.


10:52 pm on Sep 23, 2010 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

True. Keep posting gets you to some level of "trust" and constant revisions and updates. I made tests and how often you post can get you indexed your latest publications on a matter of minutes. That also helps if you ping directories or SEs.

So is very important to keep posting. BUT, generating quality fresh content is hard work, more for one man band (like me). So I still wonder how to distribute it along the year, seasons... I guess not every visitor will loot at my publications so it will also make sense to rotate old articles while adding more. I like that, to distribute the whole material along the year while rotating on specific seasons.

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