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Should all similar products have different content?

     
3:03 pm on Jun 7, 2010 (gmt 0)

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My ecommerce site offers many versions of basically the same product with different engraved designs. Each design is a separate product with it's own page. It will be easy to include some unique content regarding the design for each product, but should I also make the basic product description unique as well? Will my ranking possibly be negatively affected by using the same basic product description (with unique design descriptions)?
3:28 pm on June 7, 2010 (gmt 0)

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WebmasterWorld Administrator rogerd is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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Certainly unique product descriptions would be a plus, but if you keep them the same maybe you could lead with the design description. Overall, you want to have as little overlap (from a percentage of content) standpoint as possible. This isn't difficult for article sites, but for ecommerce sites with similar SKUs it can be a challenge.
3:37 pm on June 7, 2010 (gmt 0)

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Thanks, Roger... I had a hunch that might be the case but it's nice to know for sure.