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Apple has opened the floodgates for aspiring authors by revealing a system that allows for self-publishing on the iBookstore without having to sign up with a publishing service like Smashwords or Lulu. The new service, which was brought to our attention by the folks at MacLife, allows anyone to sign up through a Web portal as long as you are able to meet several fairly straightforward requirements. This is definitely good news for new, independent, or undiscovered authors.
To take advantage of the service, you must first have an International Standard Book Number (ISBN) for each work you wish to make available for sale.