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Split test.should I call it?

     
6:21 am on Jan 11, 2010 (gmt 0)

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Im always hesitant to call a split test before it reaches 95% confidence. I have had way to many tests back-peddle after they look promising.

But I think this one maybe worth calling. Id like another expert opinion before I do.

Control: 1212-hits 15-sales 1.238-conversion rate

new-headline: 1234-hits 25-sales 2.026-conversion rate

Im showing a confidence rate in my reports of 87.6%.

Should I cal it or wait until it hits 95%?

9:47 am on Jan 12, 2010 (gmt 0)

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I ain't no expert, but a test is a test is a test. See it through.
10:01 am on Jan 12, 2010 (gmt 0)

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Looks like a clear winner to me - but im no expert either ;)