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creative company names - very difficult process



3:05 am on Dec 17, 2009 (gmt 0)

5+ Year Member

I'm launching a new venture soon and one of the big hurdles is a company name. That has all of us involved really struggling. We've been trying acronyms, combining the letters in our names, random foreign words, etc.

Anyone have a strategy they use to come up with good catchy names?


10:16 pm on Dec 17, 2009 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

i have two methods. and im serious.

get everyone in a circle. play some meditation music. and everyone meditate at the same time, and try not to think about it.

you are a team. come together as one.

it will come to you.


get a giant sketch pad, or get to a white board.

buy a bunch of colored markers and let everyone start going crazy on teh board...

the colors, shapes, thoughts, ideas and emotions will come out on the board and you will find something good.

try em both.


9:58 pm on Dec 20, 2009 (gmt 0)

5+ Year Member

We'll try those types of brainstorming activities asap.

Hopefully we can get more than "xyz widgets" (our best name at the moment) out of people.


4:48 pm on Dec 21, 2009 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

let me know what you come up with... of course after you have it service marked or copyrighted...

dont wany anyone stealing your glory..!


12:16 am on Dec 23, 2009 (gmt 0)

5+ Year Member

Will do!


7:34 pm on Dec 28, 2009 (gmt 0)

5+ Year Member

A thesaurus can be your friend for this. Search not only terms directly relating to your widgets, but also terms that can describe the quality and scope of your company and its mission. You may arrive at a winning multi-word name (one actually about the widgets and a cool-sounding adjective). Another recommendation is to look to the future. Naming a company for only what you do today may not encompass potential areas for expansion in the future.


7:48 pm on Jan 23, 2010 (gmt 0)

5+ Year Member

I like using an english to latin translator for ideas...


5:47 pm on Mar 17, 2010 (gmt 0)

5+ Year Member

The key is "be relevant". The name of the company should describe your product and your aim in a nutshell.
For eg: take "java", it simply describes the product they are offering. nescafe could be another example.

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