Sales Content

Once the traffics in, coverting to sales

[paynt]

When it comes to creating content for a site’s homepage particularly, I know I am not the best in creating a sales pitch that doesn’t take away from the purpose of the site. Too much hype doesn’t work. Personally it turns me away. What are some of your tips to creating a quality sales pitch and how do you place it on your page? Like in headings, with bold, in italics?

The problem seems to be converting the sale. I can get the traffic there but how does the client create a pitch that doesn’t mess around with my optimization yet still sells the product?

[netcommr]

rgg, welcome. You bring up some very good questions. I think you are right on target with going with the softer sell on your type of site. Stick with the facts, be very simple in your explanations, and give reasonable and simple solutions. Always keep the attitude positive and don't ever deal with the doom and gloom concept. When I see an ad or information about a cause or something similar and it is full of hype I tend never to trust it and just 'run away' so to speak. But, you can still apply most of what is being discussed on this page and still stay with the attitude your site requires. These are just my general opinions without knowing or seeing your site though. I have most of my experience is in wholesale/retail of hard goods so others may have a different view of this than I do in this case.

[WebChicken]

Rgg-- Yes, you need to apply the same techniques IF you want people to take action.

For example, look at any editorial, or persuasive article-- they still have the same "ingredients" as a successful sales copy does.

Hit up front with benefits/emotions-- use the BigGun/USP here.

Then build credibilty with facts.

Then a Call to Action/Close.

I did forget oen CRUCIAL element in my above post:

Facts to back up your Promise.

Stats work here-- but, the main ones are Testimonials.

Great discussion-- and actually I think "copywriting" will be the next buzzward in net marketing....