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(example... "US athletes use this product to jump greater distances..." would be "European athletes use this product to jump greater distances...")
Also would it help if he used ".co.uk" with the same domain name located on the same server... or use a Keyword targeted new domain name with ".com" located on the same server?
Forgive me if this sounds elementary... I just haven't had to deal with targeting an overseas demogrpahic in my 8 years of Web Design and SEO experience.
Thanks for the help... Saxman
and you're simply going to exchange "mary" for "bob" in a bunch of sentences?
and it's hosted at the same place correct?
with a domain name that will be registered to the same owner correct?
if it's simply going to be a snapshot of your current site with minimal changes, then yeah...it's probably going to be seen as a form of duplicate content...
(just my $0.02)
marcoh, while I can't say that changing your content 20% will work for you, it's been my experience that I don't get whacked with penalties when doing so.