Forum Moderators: not2easy
The atomic unit of consumption for existing media is almost always disrupted by emerging media. For example, digital music caused consumers to think about their purchases as individual songs rather than as full albums. Digital and on-demand video has caused people to view variable-length clips when it is convenient for them, rather than fixed-length programs on a fixed broadcast schedule. Similarly, the structure of the Web has caused the atomic unit of consumption for news to migrate from the full newspaper to the individual article.
i initially thought she oversimplified this issue with the ease of finding similar content from free sources - blogs, competing publications.
however...
To make an article effective in a standalone setting requires providing sufficient context for first-time readers, while clearly calling out the latest information for those following a story over time. It also requires a different approach to monetization: each individual article should be self-sustaining.
so i am thinking of very objective pieces that feature interviews loaded with exclusive commentary; but if stories are subscriber-based, what do you do to get links?
