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The Guardian today launched Open Platform, a service that will allow partners to reuse guardian.co.uk content and data for free and weave it "into the fabric of the internet".Open Platform launched with two separate content-sharing services, which will allow users to build their own applications in return for carrying Guardian advertising.
A content application programming interface (API) will smooth the way for web developers to build applications and services using Guardian content, while a Data Store will contain datasets curated by Guardian editors and open for others to use.
Emily Bell, the Guardian News & Media director of digital content, described Open Platform as a "new chapter in our history and a new foundation for the future of our journalism".