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I think whats bothering me more is the fact they also copied my html code to keep the same style but on their site.
If it includes one or more of my favorite, efficient, or clever 'fine-tuned phrases or sentences' then it ticks me off a whole lot more. I keep a list of my favorites because I know that they are good and the thief won't be able to bring themselves to take it out if they bother to edit at all. That list is mighty long now, and turned out to be a great tool as well.
I have had I don't know how many people say that they 'rewrote' my article and so that was okay. Then they get the lawyer letterhead C&D which points out every first class phrase that was too good to change. End of story. In US anyway. It still winds up as a ripped rewrite, but inferior. That's the main thing.
but usually in laws it's mentioned that 10% or less of the similar information - no matter text, music or even video