Forum Moderators: not2easy
The future of digital entertainment rights could turn into a battleground for control in the coming months.In one corner is Apple, the largest music retailer in the United States.
And in the other is DECE, a US consortium of entertainment, retail and IT companies that want to set new standards to transform how consumers buy, access and play digital content. DECE President Mitch Singer, who is the chief technology officer for Sony Pictures, told the BBC. "All of the companies in this consortium realise if we can do this and do this right we have the potential for a very large market."
He estimated the starting value as a "five or six billion dollar business" and noted "we are in the very very early stage of this global digital marketplace."
