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Referencing companies in an ebook or newsletter

Referencing names. Need some help please.

2:08 pm on Sep 15, 2008 (gmt 0)

Full Member

10+ Year Member

joined:May 3, 2004
votes: 0

Hey guys:)

Been while since i posted.
Well, i hope you guys can help:)
I was wondering, i was thinking of writing an ebook
or a series of information for sale on a website.
(A downloadable series.)

So, my question is:

Q.1. When Referencing companies names in an ebook or newsletter,(autoresponder) how exactly is this done?

> Do you need to just Capitilize the First
Letter of the Name of the company or capitalize the Entire Name?

>And do you need to add the R after the name?(trademark)

Q2. Also, do you need some sort of permision before you reference a
company name?
(Just to state the name. Not endorse or anything.
*For example in an ebook saying something like: "go do a search on..."(the name of engine) and then name it. That's all. Just to point the reader in the right direction.

(I'd like to know how this is done. I've seen most sites just Capitalize the First letter of companies names such as SE's.)

Q3. Is it just Capitalize the First letter everytime "ANY" Company name is mentioned? Is that good enough?
Q4. **And should i add at the bottom of each page something saying that "we are not afiliated with the company(s) etc.

Well, thanks guys for all your help:)
Hope to hear from u guys:)

3:09 pm on Sept 22, 2008 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Sept 20, 2002
votes: 1

Q1) I've never heard of capitalizing entire names of companies, unless the company itself does so. Normally, you use the proper name of the company, spelled as the company so-named spells it. If the name is a registered trademark, you may need to include the circle-R, but I'm not sure. Try researching "trademarks" for specific information.

Q2) As long as you are not implying some sort of endorsement, affiliation, or other illegitimate connection or claim, a reference to a known public entity should not require prior permission. (How much of the daily news could be written if such permission were required?)

Q3) In English, proper nouns (including names) are supposed to start with a capital letter. This is done for every proper noun, every time it is used.

Q4) If there is the possibility that readers might otherwise somehow conclude some sort of connection between your site and the company, then this might be a useful thing to do.


1:28 pm on Oct 10, 2008 (gmt 0)

New User

10+ Year Member

joined:Sept 29, 2008
votes: 0

If you are not quoting them then you can reference and just capitalize as normal, or as recognized.

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