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As for what to write about, you would do well to visit <blog link removed> and review his archive of posts on tips for creating linkbait topics. There are at least several hundred directions to take almost any subject if you think creatively.
A few quick examples, each of which could be a unique page:
How many people are using this widget (how popular is it)?
What are people able to do with it?
Name 5 tips to using it.
List and explain 4 ways it can be improved on in the future.
Imagine a complimentary widget/application/service and describe it (heck, invent it!)
What kind of people use this widget (talk about the demographic: i.e. lifestyle, location, profession, etc)?
Create 3 Better Names for X widget.
There are dozens more at least. Not knowing the exact subject, I'll just leave you with those.
[edited by: rogerd at 7:46 pm (utc) on July 20, 2008]
[edit reason] no URLs or specifics, please, per TOS [/edit]
I wake up each morning a different guy. I manage a website since 1995 and each morning I think of one more thing I might say. So far it seems to be working...and to make sure of that I keep a listserv running and skim the ideas exchanged to produce more content. What I have discovered is that a new page a day is not significantly better than updates/expansions of existing pages...and inserting new when there is something NEW to be shared.
Do it yourself generally seems the best way. YMMV