What are the characteristics of a "woman friendly" voice?

What are some tips or best practices when writing for a female audience?

[Webwork]

I have a few "gender biased" domains, ones that are likely to draw a predominantly female audience. Topically, the "domain subject" is of interest to me but I'm worried that I may be out of my element.

Should I bail out and turn the project over to a woman?

Maybe not. Maybe if I did an little research . . . ;)

When it comes to copywriting what turns women off? What turns women on?

Is there a "language of women" that applies to copywriting in varying contexts? Copywriting for women shopping? What about women planning vacations? Women planning events?

What do women "look for" in advertising or sales copy?

Is there a "woman's angle" to marketing or advertising copywriting? Do only women "get it"?

Can a man really talk the talk . . unless he's walked a mile . . in a woman's high heels . . and in a brassiere . . after being 8 months pregnant . . and putting up with men, as a woman, for years . . and . .?

Any women out there care to share any secrets of writing for women, say in an affiliate/product marketing context?

"As a guy I want a widget that will hold up under heavy use. I want it strong and durable! I want to know that when I need it it will be ready to perform."

"As a woman I look for widgets . . . . "

[Marcia]

Anyone ever notice that women's websites, designed by women, "are different"?

What I've noticed is that more so than design, though some women's work has a definite consistently feminine look to it, there can be a very distinguishable difference in the "voice" used, and that's something that has to be targeted to emotionally appeal to the particular individual target market (or persona, if you will) within the broader gender.

Sure there's a difference marketing to women; but it has to be sub-niched down depending on the demographic and the type of products being shopped for and who they're shopping for.