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I am receiving an increasing number of requests from others who want to use any one of them as a promotional item at their own website. Except for the introduction, the ebook would not be altered in any way. All the references and links to my site mentioned in it would remain in tack, so I would receive traffic to my site from the distribution of the ebook.
I am wondering what to charge. I have an idea, but would like to hear from others on how to determine a fair price for the use.
Have the co-brander add a DNS record for, say, ebook.hisdomain.tld, and point that hostname to YOUR website.
The web page(s) that you set-up at ebook.hisdomain.tld would not (unless desired) identify you, and would have a look and feel identical to the co-brander's site.
Or, you could simply host the downloads on this site, with no actual web pages.
In either case, you can use some kind of validation token and/or referrer URL to insure that download requests are sent from the co-brander's site and are authorized (if required) by the co-brander. (Say, if he is charging for the ebook, or gives it as a promotion only with a certain purchase or membership, etc.)
In any case, this gives you the flexibility to charge by the download, or even if you are charging a flat monthly or yearly fee, at least you will now know for certain how many have been downloaded, so that you can adjust your fee in the future.
I know there are also various DRM schemes for ebooks (isn't this supported by PDF?) which might accomplish the same thing, and perhaps more securely, though I'm unfamiliar with the details.