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Authority Content Is King

12:41 pm on Oct 15, 2006 (gmt 0)

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joined:Feb 17, 2005
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I'm a professioanl writer and run an informational website so when i started up 2 years ago i assumed i must be onto a goldmine as everyone kept talking about how content is king.

So there i was, waiting for all those natural, organic lnks to come rolling in. I was waiting for a long time.

Recently I had an epiphany on the matter. It's not good content alone that draws links, it'a authority content. If you have one really funny article about buying widgets in Peru then yes, it may be a good read but who's going to link to it?

If on the other hand you get a criticall mass of content together about widgets in peru, their history, their production, the culture of the users, the types of widget available - in short, more information about widgets in peru than a reader could digest in one visit - then people will consider your pages to be a resource and will bookmark and link to you.

Content needs to be well written but that isn't enough. It needs to belong to a larget section of content that has authority status in the eyes of the user. Take every angle of your subect and write separate articles and guides about it. You might think you're repeating yourself at times but to someone researchign the topic, all good info available is manna.

10:16 am on Oct 16, 2006 (gmt 0)

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WebmasterWorld Senior Member quadrille is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Feb 22, 2002
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Content is King:

But there's Good Kings (Wenceslas) and Bad Kings (John, Herod) - and some are simply more charismatic than others.

But for a website, the key is getting the quality, quantity and relevance right for the niche. As with all Good Kings, Know Your Subjects

But Content is STILL King

9:43 pm on Oct 29, 2006 (gmt 0)

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joined:Oct 29, 2004
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then people will consider your pages to be a resource and will bookmark and link to you.

It's good that you are starting to figure this out. I think a number of writers can't put 2 and 2 together. Continue to read WW and you'll discover all these things and more.

Content should be thought of as the old tree in the forest adage. If a tree falls in a forest and no one is around to hear it, does it make a sound?

If your content is not being linked to, the quality is irrelevant. Going deep into a subject is a good idea.

Think about this. Pick up a book on your subject. Look at how much writing just that one book has. Now look at your website. Are you flimsy in comparison?


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