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multi-purposing . . (?)

how to make the most of my own original content

         

nickstrong

3:09 pm on Sep 4, 2006 (gmt 0)

10+ Year Member



ok here's my question . . .
I want to create a number of pages of content, and then multi-purpose them.

For example, write an article on "The cost of living in Spain".

Then make it available for use on my own (property and property marketing related) websites and also a number of other websites that I have created (for example for real estate agents in Spain) as added-value content (giving them more than just properties-for-sale content, for example).

What's the best way to do this?
Include the actual words/pics in hard wired code in these other pages (time-consuming), or use an i-frame (? that gets the info page from my server), or use SSI, or . . .?

What's the best way to get the most out of (=exploiting) this great info I have created, using it myself, and getting/allowing other people/sites to use it, in a way that Google 'appreciates'. Avoiding whatever duplicate content penalties there might be. Garnering incoming links.

All replies and advice greatly welcomed. Thanks.

Quadrille

10:19 am on Sep 6, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Cloning content across the web adds nothing, and may result in one or more of your pages disappearing under the duplicate content rules.

Additionally, if the sites are interlinked, sharing content increases the likelyhood of Google detecting a link farm.

To summarise, I see zero gain for anyone, and several downsides.

Google loves uniquity;
On a scale of one to ten, you propose zero on uniquity.

Google hates duplication.
On a scale of one to ten, you propose 10 on duplication.

You do the math.
And do the math on interlinking too.