Is it worth paying someone to write PPC ads?

and if so how would I find them

[Ross]

I'm your typical one man band. Do everything from registering the domains to building the sites to SEO. I do it all....none of it well!.

With the current difficulty of getting affiliate sites into the search engines I'm finding that I spend more and more on Pay per Click searches. Now I'm wondering if it's worthwhile (economically that is) to get a "proper" writer to write the search engine ads.

Is there enough scope in those few hundred characters to make it more likely that a professionally written ad would "get the click" when I can't?

Finally, if you think that it would be worthwhile, where do I look. I've had a look through Elance but can't seem to find anybody actually advertising such a service. What category should I be looking in?.

As always, Thanks

Ross

[lazerzubb]

Nope, Espotting will help you with this, i am not sure about Overture, but they might help you with it, then you can use the one's an editor wrote for you on the different PPC engines.
And if you decide to write them yourself i think you will get a hang of it very quickly.

[Ross]

Laz,

I already do write them.....hundreds of 'em. Just was wondering if a professional copy writer would increase clickthrough rates?

[lazerzubb]

I Think it's to short to make a really big impact, there is different things which you can do to increase the click trough rate, but it's very hard to messure, i think it also deppends on which industry/people you are targetting, each audience like different "text", in the terms of ROI i have troubles seeing it.
Also i think you know your site best, and knows best what it offers, and therefore i would believe in most cases you would write a better ad than a copywriter would.