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Any "content types" (copywriters, editors, etc) attending PubCon in LV

Interested to know what's on your minds if you are

         

Webwork

9:23 pm on Nov 2, 2005 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Any content focused folks planning to show up?

I'm interested to know what y'all might be interested in talking about.

I'm assuming the AdSense crowd will be there, but whenever I raise the issue of "content" in the AdSense forum I can hear the snoring. Puts 'em right to sleep. Much more exciting to talk about the day's stats = money.

So, what's up for discussion or do content creating types tend not to be conference attendees?

digitalghost

9:31 pm on Nov 2, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



This content creating type will be home, writing copy. ;) However, a few things that come to mind...

1. Writing copy versus 'content creation'.

2. Compelling copy versus 'write about my keyphrase copy'.

3. Copy aimed at readers rather than spiders.

4. Why copy is usually last on the list of priorities when people create a website.

5. Copy that sells versus informational copy.

6. Why copy is always content, but 'content' isn't always copy.

7. The difference between people that know they can't write versus the people that can't write but insist on writing their own copy.

8. Writing copy means editing copy.

9. When copy doesn't have to be fresh.

10. Why merchants shouldn't rely on web designers to write copy.

Syzygy

2:24 pm on Nov 4, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



For the sake of adding a couple more discussion points in general terms...

11. Presentation: making copy reader friendly.

12. 'British English', 'International English' & 'American English'. Which (English) language to use in content?

Syzygy

Syzygy

12:35 am on Nov 5, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



13. Press Releases - Why & how press releases should be edited before being used as content on your site.

coburn

2:11 pm on Nov 5, 2005 (gmt 0)

10+ Year Member



Hi Syzygy.

Any tips on the how and why of editing press releases?
Guessing you're not just talking about the dupe content filter here.

Marcia

2:23 pm on Nov 5, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Generated and targeted promotional hype aside, how about bonafide "content spammers?"

Syzygy

9:59 pm on Nov 5, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Any tips on the how and why of editing press releases?

Coburn; personally I'd love to opine with you and others what I think of press releases and how they are best edited to suit the web...

May I recommend that you start a new thread on this very subject?

I'm sure that many others would have much more experience to provide. It is (well, to me it is...) quite a fascinating area...

Syzygy

Syzygy

8:48 am on Nov 6, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



May I recommend that you start a new thread on this very subject?

With hindsight, that was somewhat unhelpful. Apologies. What I really should have said is that the topic is worthy of a thread in its own right. And, as I raised the subject...

I'll see what I can come up with...

Syzygy

stever

9:04 am on Nov 6, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



will also be staying at home writing...

But to expand on Syzygy's comments:

14. Implementing local tastes and dialects in a global market (French, Spanish, Portuguese, etc.)

15. What are the advantages and pitfalls of aiming a "second-best" language at a community that finds it difficult to obtain relevant information in their own language?

coburn

10:16 am on Nov 6, 2005 (gmt 0)

10+ Year Member



Syzygy - on reading your 1st post I thought "Great! Syzygy's going to contribute to a useful thread!", and on your 2nd post "Excellent! Syzygy's going to start this useful thread."

So please, lead the way! :)

rogerd

4:05 am on Nov 7, 2005 (gmt 0)

WebmasterWorld Administrator 10+ Year Member



>>content creating types tend not to be conference attendees

I'd guess that most attendees would list "content creation" as one of their skills or job responsibilities. Heck, anyone who writes a blog is a content writer. :)

However, an individual who considers himself primarily a writer would be less likely to attend a conference geared to SEOs, webmasters, web marketers, etc., even though writing is a key part of those activities. Plus, I think lots of people who write for the web don't talk about it much or consider that writing a skill to be honed... it's just one of those things ya gotta do.

Beagle

3:56 pm on Nov 7, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I'd hope that those who consider themselves primarily writers would consider writing a skill to be honed - but maybe wouldn't feel the best place to hone it is "...a conference geared to SEOs, webmasters, web marketers, etc..."

Content Writer

11:08 am on Nov 13, 2005 (gmt 0)

10+ Year Member



I think lots of people who write for the web don't talk about it much or consider that writing a skill to be honed... it's just one of those things ya gotta do.

Not me :) I think web writing both requires and engenders a unique new style, something that any content writing specialist should pay close attention to.

I'll show up to the conference, and just might end up talking about:

16. Resolving keyword optimization with quality copy.

17. Turning the limitations of keyword optimization into an asset for style, instead of an obstacle. Is it possible?

Beagle

1:40 pm on Nov 13, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Content Writer, those would be great topics. I'd especially like to hear #17, although it sounds as if the two dovetail.