I wrote an article on "creative widgets" and I am currently #1 in MSN, and the traffic isn't bad. However, if I would rank for "unique widgets", I could have something like 800% more visitors according to Overture's keyword suggestor. I also believe I can take this spot with my SEO knowledge and good content writing.
How should I attempt to rank for this synonym?
Rename article to "creative and unique widgets" (example.com/creative-and-unique-widgets.html)
Change <title> to "creative and unique widgets"
Write an article about "unique widgets" that talks about, or rather points the visitor to my current "creative widgets" page (harder to do)
