Forum Moderators: not2easy
Provide a clear, well-structured site, so that people can find information.
Then, ask your visitors what THEY want to see. What questions did they have that weren't answered? What general information did they expect to find but didn't? Short answers could go into a FAQ page, but you may get plenty of ideas for full-blown articles.
My site is a pretty well-known destination in a niche (writing and illustrating children's books.) I've been soliciting and answering people's questions for years and at this point I have more ideas and plans than I can possibly implement.
Put up more content, make it findable, and you'll meet your A, B, and C goals.
Good luck.