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Will I lose SEO Rank by Adding a Community to My Site?

10:40 am on Jun 4, 2011 (gmt 0)

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I heard a story about a website that was number 1 for a competitive keyword for a long time - but when they bolted on a community to the site, it diluted the content and 'apparently' caused them to lose ranking. Although I am not sure this information is 100% accurate, I am wondering if I add a community to my site, am I adding a liability which will jeopardize my excellent rankings.....?

7:08 pm on June 30, 2011 (gmt 0)


WebmasterWorld Administrator rogerd is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Aug 2, 2000
posts: 9687
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I don't think simply adding a community will hurt rankings. Indeed, adding new content should increase traffic if the site has good existing rankings and the ability to rank new content quickly.

A few suggestions:
- Keep the community free of spam, problem links, etc.
- Keep the main topics relevant to the site. Segregate off-topic stuff into one area if you can, and keep that out of the index.

Your community may even help the overall site by increasing the level of user engagement as measured by pageviews per visit, time on site, etc.

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