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How did Facebook Knock Bebo for Six in UK market?

     
9:00 am on Apr 18, 2011 (gmt 0)

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I noticed when doing an analysis of the growth of Facebook and Bebo on Google insights.... Bebo fell off a cliff back in 2008 in the UK, right at the time when facebook had an inflection point - knocking Bebo down a hill from there on.

Anyone know how facebook managed to do that in UK? Apparently they went "agressive" in 2008. I would be interested to understand what tactics they had to wipe out Bebo at that particular point in time given the fact Bebo had a very strong foothold with UK schools and colleges already...

Thanks
11:19 am on Apr 18, 2011 (gmt 0)

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By getting mentioned on the BBC every day for 6 months. Seriously. There was a point when every other story on the BBC news seemed to be about Facebook.
11:51 am on Apr 18, 2011 (gmt 0)

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i agree with Rosalind

and would also ditto it re Twitter - it is constantly mentioned on the radio - you couldn't pay for the amount of mentions it gets.

[i know that you can't advertise on the bbc - not officially anyway]
12:13 pm on Apr 18, 2011 (gmt 0)

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Just found this.... Words from Peter Thiel. I too am a great believer that the success is mostly attributed to the person driving it. I like the fact that he takes bold moves (even though they have got him into trouble several times) - where most would hesitate or procrastinate.

"Facebook’s CEO and founder Mark Zuckerberg is a product visionary that resembles Apple CEO Steve Jobs. As long as Zuckerberg stays at Facebook, the company will be about building new products."
2:34 pm on Apr 18, 2011 (gmt 0)

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bebo also had major problems in that it had become a haven for on line teenage and pre teen age bullying for the UK as a whole ..and inter sectarian hate speech in northern Ireland and Scotland.
5:24 pm on Apr 18, 2011 (gmt 0)

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Apparently friendster made some major managerial screw ups aswell allowing myspace a gap to punch through....