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‘bChat’, will allow Bebo users to talk to each other via their webcams and hopes to introduce new people to one another who have similar interests.
Adam Levin, Bebo’s chief executive, has been ramping up investment in the site since his company purchased it just over five months ago and hopes new features like bChat will help the site retain former users and attract new ones.
He told The Telegraph: “I think we can coexist really well with Facebook as Bebo is a platform now focused on self-expression. Not everyone wants to be on a platform where their Mum and Dad are members.
“It’s all about reactivating the registered users, who will then tell new users to come and check out new tools and content we are putting on the site.”