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TripAdvisor to meet three demands: remove erroneous accusations, “in some cases issue an apology” to hotels, and “take steps to ensure that such allegations are not repeated,” said KwikChex co-founder Chris Emmins. “If ethical and media pressure do not bring results, then litigation would be the only course left.”
"Take a look at a hotel located in Chennai, India" for "suspicious," positive comments... Among that specific hotel’s 32 TripAdvisor reviews, 30 are scored as "excellent" or "very good."
...Yet about half of those sunny critiques come from people whose profiles indicate they live in Chennai — and who cited the purpose for their stays as business trips. "Why would you stay at a hotel for a business trip if you already live in that city?"